Profits are reinvested in further activities to address the microwaste problem and to avoid single-use plastics.

We already take action to reduce microwaste and hope to extend the scope of the following activities:

  • Inform about microplastic pollution: What can be done to reduce microwaste above and beyond the GUPPYFRIEND?
  • Accelerate re-engineering of textiles: With our countless and on-going washing tests, we receive and share valuable information on how to improve garments to reduce microfiber shedding.
  • Extend our STOP! Plastic Academy lectures on how to avoid microwaste and single-use plastics.
  • Initiate local activities -so called STOP! Stations- to actively reduce (micro)plastic pollution
  • Research for innovative, pragmatic solutions to reduce microfiber-pollution.